Sammi Price is a New York City–based voice and performance director, creative leader, and founder of Sammi Price Voice Studio, specializing in human-centered, ethically aligned storytelling for global brands and institutions.

An Australian-born, Wisconsin-raised artist and a member of Actors’ Equity Association, Sammi brings a rare combination of artistic depth, executive presence, and operational leadership to every collaboration. Their work spans commercial voiceover, long-form narration, character and animation, live announcing, and performance direction- always grounded in clarity, trust, and emotional intelligence.

Through Sammi Price Voice Studio, Sammi has collaborated with international organizations, major brands, and numerous enterprise-level clients, serving as both a signature voice and creative director overseeing tone, integrity, and impact. Their approach ensures that voice is not simply heard, but felt - aligning message, audience, and values.

In addition to recorded work, Sammi is a seasoned live host and lead announcer, having collaborated with Spotlight Dance Cup, and has emceed events ranging from national dance competitions and corporate gatherings to large-scale cultural celebrations throughout New York City. Their background in high-volume, high-profile hospitality management informs a deep understanding of client experience, systems, and performance under pressure.

Sammi’s creative practice extends into performance art, writing, and long-durational work exploring empathy, identity, and human connection. Their one-person show, Being Human, premiered at 54 Below (formerly 54/Above Broadway), and their performance research includes participation in Marina Abramović’s “Cleaning the House” workshop in Greece. These influences continue to shape Sammi’s work as a director and storyteller.

Committed to advocacy and community leadership, Sammi served as a Court Appointed Special Advocate (CASA NYC) for children and youth in foster care and sat on the board of AveqMoi, a collective championing inclusion for marginalized genders in queer nightlife, twice nominated for Best Event Producers at the Glam Awards NYC.

At the core of Sammi’s work is a belief that kindness, professionalism, and integrity are not opposites of success — they are its foundation. Sammi is a creative collaborator who leads with respect, precision, and care, treating people — and stories — the way they deserve to be treated.